Shtick is a project by Jacqueline Lobel that celebrates the warmth and traditions of Jewish culture through immersive culinary experiences, open to all.
Born and raised in Brooklyn’s Modern Orthodox community with a progressive single mother and an outcasted gay father, Jacqueline struggled to find a place in the religious, conservative world around her.
Instead of Shul or Hebrew School, she connected to her roots through the city’s more appetizing touchstones — warm knishes, smoky sturgeons, and puckery pickles. Watching “The Nanny” on TV and chaotic Shabbat & holiday gatherings with family were also formative experiences that branded her Judaism.
With Shtick, Jacqueline hopes to continue uplifting and expanding the story of Jewish New York — for insiders and outcasts alike.